Copywriting Work
A collection of published copy I wrote for social media, e-commerce, events, and more.
Project Description:
HubSpot's flagship INBOUND event needed a post-pandemic refresh—one that solved the problem: what can people get in person that they can't get online? Especially in an age where so much content and education is free, available, and already immediately accessible to them?
The answer: an experience—one captured through superb writing that is quick, punchy, and clearly positions the worth of an experience. Copy that transports readers, changes minds, and—in this case—gets thousands of people to pay $900 - $1,900 to attend an in-person event in Boston.
Here's the value proposition I wrote—designed to position the event, and anchor all comms related to the event. This value prop remains on the event homepage to this day.
Project Description:
For INBOUND 2022 and 2023, I wrote and edited a medley of ad copy. Here's a sampler:
Project Description:
Examples of e-commerce copy I wrote, edited, and published:
